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Product engineering

The full build, owned by someone inside your team rather than delivered to it. A product goes from a blank repository to something carrying real traffic, and the engineer who built it stays accountable for how it behaves under load — not until feature-complete, until it is genuinely yours to run.

When teams call us

If more than one of these is true, this is usually the right starting point.

One engineer, deployed from week one. Larger builds run two.

  • You have a deadline that is real and no team to hit it with
  • A prototype needs to become something you can actually operate
  • Your current build is slowing down and nobody can say precisely why

What it covers

  • Architecture decisions written down with their trade-offs
  • Typed end to end, tested as it is written
  • CI/CD with rollback at every step
  • Observability and SLOs before first traffic
  • Senior review on every merge

What you keep

  • The repository, and the pipeline that ships it
  • Runbooks written as we go, not at the end
  • Architecture decision records
  • A team that can extend it without us
How it runs

How we approach it

The sequence this work follows, and why it is in that order.

  1. Week one, deployed

    Access, codebase, constraints — and one small change shipped to production, because the first thing worth knowing is whether that path works at all. Everything we learn is written down and yours regardless of what happens next.

  2. Walking skeleton

    The thinnest possible slice — one real request path, deployed on the real infrastructure, with CI and observability already attached. Everything after this is filling it in.

  3. Vertical slices

    Feature by feature, each one shippable on its own. No integration phase at the end, because an integration phase is where estimates go to die.

  4. Handover throughout

    Runbooks and decision records are written as the decisions are made. A handover document assembled in the final week is archaeology, not documentation.

What we build with

The stack for this work

Chosen per deployment, not per fashion. If your team already runs something that works, we work in that instead.

  • Application

    • TypeScript
    • Next.js
    • React
    • Node.js
  • Data

    • PostgreSQL
    • Drizzle
    • Redis
  • Delivery

    • GitHub Actions
    • Docker
    • Terraform
  • Operations

    • OpenTelemetry
    • Grafana
    • Sentry
Before you ask

Questions we get about Product engineering

Let’s talk

Need Product engineering?

Talk to an engineer who has done this before — and if this is the wrong place to start, they will say so.